Catherine Seda’s Book

As the CEO of the company, I need to fully understand our market and how it relates to the products and services we provide. In doing so, I went to Barnes and Nobels and found Catherine Seda’s book titled How to Win Sales & Influence Spiders.

Seeing that we have a team in our company that does that, I thought it be good to check it out. I just finished and most rang true to me just based on what I have learned in Marketing meeting, and strategy consultations with our team and clients over the past 9 years.

Speaking to our key web SEO consultant, Chris Duffy, he wants to read the book before I let the cat out of the bag, but for now, unaudited, I like it and I like the careful way in which it was written. I expect only positive reviews. I highly respect Chris’s opinion on the market and will keep you posted when her finishes Cathrines’ book.